PR Expert, Entrepreneur, Real Estate & Tech Investor
Co-Owner of STERN, Germany’s leading communications agency based in Wiesbaden
Florian Hirt is Managing Partner of the Wiesbaden-based agency STERN and one of Germany’s leading strategists in modern corporate and brand communications.
He represents a communications approach that seamlessly combines strategic thinking, creative excellence and technological innovation — with a clear focus on building brands, markets and business models sustainably and future-proof. As an entrepreneur, Florian Hirt’s activities extend well beyond classical agency work. He has served and continues to serve as Managing Director of several urban development and location initiatives on behalf of property owners in Frankfurt, Düsseldorf and Stuttgart. He is a jury member and press spokesperson for the German Roofing Award and is actively involved as an investor and advisor in various start-ups. In his keynote speeches and presentations, he addresses topics such as the future of communication, brand leadership in the age of AI, high-impact PR and marketing strategies, real estate and asset investments, and how companies can create trust, relevance and sustainable growth in an increasingly digital and fragmented world.
Florian Hirt is regarded as a recognized expert in the consumer electronics and technology sector and as a thought leader in the practical application of artificial intelligence in communication and brand management.
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